North Somerset Times and Bristol Post Representation of the Local Area

I decided to look at two very different versions of local newspapers in the same area in order to analyse the targeted audience by each one. The North Somerset Times and The Bristol Post are in the same county and are both covering news about the South West of England, however, each newspaper has a different audience because of the news they include in their paper.

North Somerset Times

This newspaper regularly includes more positive news like the examples below. This is usually things such as local flower shows or charity events that have taken place, or how much money someone has raised for the community. Although both my examples are based on the community, this newspaper doesn't usually include any sport (unless a big event) or any crime and such in their paper as this newspaper has a particularly older audience who may not be interested in things like that. The newspaper itself has contributions largely from an older audience and is therefore who the newspaper is aimed at.

These are two examples of stories from The North Somerset Times. The front page (far top) features three main stories.One about changes in the local hospital, one about a new M&S opening and one about how much money was recently raised for a charity. This front cover is a good representation of how more positive and community friendly articles are published rather than crime and such.

The Bristol Post

In comparison to the last style model, The Bristol Post seems to have a very different theme, based on the location where the newspaper will be published. This paper is published in the city, Bristol is also known for having a young, left wing population and therefore will be read by young, open minded people. The paper usually features local crimes, problems the community is facing as well as achievements and political topics. This is unlike The North Somerset Times, who focus on the 'flowery' articles for the older and more traditional population.

A current controversial article, in relation to the recent EU Referendum vote. Youth today are more interested in topics like this and more interested in current goings on in the local area.