Advertisement Further Research

Advert Layout

In these examples of local newspapers, you can see that typically adverts are placed around the outskirts and borders of the page. In the Bristol Post example, the adverts are placed at the very top as an advert banner and in other examples of the same newspaper are either found this way our down the sides in a column. In the Bath Chronicle example a similar technique has been used. There is an advert banner at the very bottom of the page. This leads me to the conclusion that conventionally adverts are placed outside of the articles themselves, which is why I will do the same on my own newspaper.

What is being advertised?

From the audience research I have done, I have found that the audience of my local newspaper is most likely an elderly person in their mid 70's and therefore local newspapers are most likely to advertise products aimed at that group of people. For example in The Bristol Post (above) they have chosen to advertise a chance to win a cruise. Stereotypically, elderly people are more likely to book a cruise than for example a young family. Therefore this is something that will appeal to the reader and hopefully lead to a good response. In the Bath Chronicle (example above), the product advertised is a reduction in bed prices. Furniture is also something that will appeal to an older audience. I am planning to follow this theme and advertise something similar that will appeal to my target audience in my own newspaper.