Radio Advert Planning and Product

By completing my research into conventions of radio adverts, I found out that the average length is usually between 30-60 seconds long - therefore I made sure to keep within this time frame for my own ancillary.

The initial idea for my advert was to layer different voices, of different ages and genders of people who each talked about a different genre that appears in my local newspaper. I then wanted to layer the voices over a royalty free soundtrack and include narratives at both the beginning and end - where the name of the newspaper is mentioned.

My original script for the participants in my radio advert (below) and have included a brief character profile about each person to show how I used different ages to contrast. I intended on doing this in order to show inclusion and to show that my newspaper can be read and enjoyed by anyone, regardless of age or gender.

Script:

Narrative (Myself, 17 y/o Female): interested in what's going on in your area?

Ollie S (18 y/o Male): Transport updates worth having in mind.

Ruby M (17 y/o female): Local political campaigns and how you can make a difference.

Cameron T (12 y/o Male): Discounts on newly released films at our local cinema!

Cath T (47 y/o Female): New classes and programmes I can take part in at the local gym or town hall.

Amy S (23 y/o Female): Charity fundraisers in the area and our town achievements.

Rose Y (30 y/o Female): The new lock side marina cafe, now opening!

Andrew H (80 y/o Male): The up and coming annual flower show!

Narrative: Portishead Print, the local newspaper with everything you could possibly need.

Sit back and enjoy a cuppa alongside the latest edition of our town's number 1 newspaper, the Portishead Print!

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I later decided to remove the line by 'Andrew H' as conventionally, radio adverts run for a period of time and do not include events that will pass by.

I recorded the voice clips using QuickTime audio recording on Mac, through a regular headphone microphone. I then imported all the clips into iMovie on Mac and downloaded a royalty free soundtrack from www.bensound.com named 'Buddy' before uploading to YouTube.com. When deciding which backing track to use in this product, I looked for an upbeat and friendly tune that would appeal to all audiences and would be recognisable. Before my final decision I narrowed it down to either,

• Ukelele
• Sunny
• Buddy
• Going Higher 

and finally decided to go with 'Buddy.' All from BenSound.

The completed ancillary task is below.