Plugs and Puffs in Newspapers

What is a newspaper plug?

A newspaper plug is essentially an advert that is put usually on the front cover of a newspaper to try and attract customers. This can be done using an advert banner or in a separate space. A company will do it in a way that stands out from all the other stories/ longer advertisements in order to make it seem the best offer. Examples of how newspapers make the plugs stand out could be putting it in another shape rather than a usual box or column or making it a bold colour. This technique can be seen below:

What is a newspaper puff?

A puff on a newspaper is where the editors of the newspaper have included a statement that 'bigs the newspaper up'. In some words, the newspaper tries to make it seem like it is the best of its kind. It will do this by including something along the lines of 'Rated No.1 read in the area" - or similar. This is also usually put in a larger or type of font that stands out from everything else on the page. This is to catch the readers eye and convince them to buy this newspaper rather than any other one. An example of a local newspaper puff is shown below: