Evaluation, Question 1

Evaluation, Question 2

Evaluation, Question 3

In order to obtain reliable audience feedback, I created a short survey of five different questions to ask an audience, interview style. Each question was created with a different area of the newspaper in mind, which allowed me to get my audience's thoughts on specific parts of my product rather than just a general opinion. I purposely made sure to ask at least a few people who fitted into my target audience of around 70+ years. This way the feedback is likely to be more accurate, seen as that age range is the target audience I am aiming for. However, I also interviewed a participant who was younger than this age category in order to contrast the opinions through generations. The audience feedback I received can be seen in the video below.

What I gained from my audience feedback

After completing this video, I found adjustments that I would make to my local newspaper on the basis of each question, if I were to do the task again. 

• My older audience both said that they would've preferred the front cover to have included more on the local politics of the town as they were not particularly interested in the group discussing recycling. One of my participants even said he would enjoy a touch of national politics and perhaps how things on a larger scale would directly affect the town. If I were to complete the task again, I would include a more varied range of political topics to interest everyone.

• All three of my participants picked up on the geographical features that related to their town, saying they were drawn to things that showed specific home comforts and showed off the beauty of the town. One of my participants suggested that if there were more images of the town it would be a better way to showcase the town, make the paper look more picturesque and keep the focus on the local area. If i were to do the task again, I would focus on including more photographs of the local surroundings to draw locals in. Perhaps by creating a newspaper logo with an image featured.

• One of my participants also noted out the fact that there were possibly too many subjects covered on the front cover, especially for the older generation who may have trouble reading a busy page. If I were to do the task again I would limit the story coverage on the front cover in order to enlarge the images slightly and to make the text slightly bigger.

Other than these criticisms, there were no major adjustments to be made as my audience seemed relatively pleased with the newspaper I had to offer.

Evaluation, Question 4

Final Product

Radio Advert Planning and Product

By completing my research into conventions of radio adverts, I found out that the average length is usually between 30-60 seconds long - therefore I made sure to keep within this time frame for my own ancillary.

The initial idea for my advert was to layer different voices, of different ages and genders of people who each talked about a different genre that appears in my local newspaper. I then wanted to layer the voices over a royalty free soundtrack and include narratives at both the beginning and end - where the name of the newspaper is mentioned.

My original script for the participants in my radio advert (below) and have included a brief character profile about each person to show how I used different ages to contrast. I intended on doing this in order to show inclusion and to show that my newspaper can be read and enjoyed by anyone, regardless of age or gender.

Script:

Narrative (Myself, 17 y/o Female): interested in what's going on in your area?

Ollie S (18 y/o Male): Transport updates worth having in mind.

Ruby M (17 y/o female): Local political campaigns and how you can make a difference.

Cameron T (12 y/o Male): Discounts on newly released films at our local cinema!

Cath T (47 y/o Female): New classes and programmes I can take part in at the local gym or town hall.

Amy S (23 y/o Female): Charity fundraisers in the area and our town achievements.

Rose Y (30 y/o Female): The new lock side marina cafe, now opening!

Andrew H (80 y/o Male): The up and coming annual flower show!

Narrative: Portishead Print, the local newspaper with everything you could possibly need.

Sit back and enjoy a cuppa alongside the latest edition of our town's number 1 newspaper, the Portishead Print!

-

I later decided to remove the line by 'Andrew H' as conventionally, radio adverts run for a period of time and do not include events that will pass by.

I recorded the voice clips using QuickTime audio recording on Mac, through a regular headphone microphone. I then imported all the clips into iMovie on Mac and downloaded a royalty free soundtrack from www.bensound.com named 'Buddy' before uploading to YouTube.com. When deciding which backing track to use in this product, I looked for an upbeat and friendly tune that would appeal to all audiences and would be recognisable. Before my final decision I narrowed it down to either,

• Ukelele
• Sunny
• Buddy
• Going Higher 

and finally decided to go with 'Buddy.' All from BenSound.

The completed ancillary task is below.

Billboard Planning and Final Ancillary